Beer Magazine


October 30, 2009

Warren Haynes Unites With Asheville Brewing Company For ‘Christmas Jam White Ale’

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Written by: BeerMagDerek

Warren Haynes Unites With Asheville Brewing Company For ~ All Proceeds From Limited Edition Beer To Benefit Families In Need ~
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Warren Haynes — renowned guitarist and singer for Gov’t Mule, The Allman Brothers, and The Dead as well founder and producer of his world renowned Christmas Jam concert, of which the 21st annual installment will take place in his native Asheville, NC this December 12th — is proud to announce a partnership with hometown favorite Asheville Brewing Company to create a fantastic winter-time beer: ‘Christmas Jam White Ale.’ Like the Christmas Jam itself, all proceeds from the sales will go to the W&S Charitable Foundation, which works in partnership with Habitat for Humanity to provide essential housing for area residents in need.

The special-edition brew will be offered locally in Asheville — on draft at area restaurants and in bottles at selected retailers — as well as nationally thru mail-order, and will only be available from November through January.

The beer will be available at Greenlife, Bruisin Ales, Asheville Brewing Company and The Orange Peel exclusively on November 1st thru November 8th.

After that it will be available through-out Asheville.

Asheville Brewing has been making fantastic craft beers since 1998, and has won several awards for its beers. As an active supporter of local non-profit groups they are thrilled to be working with two great groups like the Warren Haynes folks and Habitat for Humanity.

Started as a way to bring local musicians together for a good cause, the Christmas Jam has since grown into an event that the London Times calls “one of the top ten concerts in the USA.” Composed of a multi-faceted series of activities including daytime concerts and art exhibits — and now with the support of Asheville Brewing, its very own limited edition beer of choice — the foundation has raised close to a million dollars for Habitat for Humanity in just the past five years.

An announcement on this year’s Christmas Jam line-up and ticket information will be made shortly.

Asheville Brewing Company Media Contact:

Michael Rangel (828) 808 – 0761

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