Just when paper bags or foam koozies have been brought back into fashion thanks to Vintage Beer brands making a comeback like PBR and Hamm’s the stakes have been raised. www.southernbrand.com has a stylish beer koozie that makes your beer have chest hair, well cow hair. They claim that it will keep your beer cold for 30 minutes and even challenge your inner cowboy by saying that if it takes longer than that to drink a beer “you should be sucking a nipple.” Either way it is a pretty cool alternative to a foam koozie, although it’s not as pool friendly and you’ll be bummed to lose it. So if you’re ropin’ a steer and want to look like like you do it in designer chaps…this is a pretty cool thing to have.