Beer Magazine


February 12, 2009

New Clothes For Karl Strauss Beer

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Written by: BeerMagDerek

We’re all visual creators and we always use vision as the first impression (yes even women do) so packaging is very important in the world of beer, more so when you’re on a shelf with 100 other beers. It’s really the only way to get somebody new to try your beer without having a tasting water bottle like you do in a hamster cage. Karl Strass has decided to switch things up to get more looks and we think they did a good job with their new designs. This is what they had to say:

Official Press Release:

San Diego, CA – February 12, 2009You can’t always judge a beer by its package, but Karl Strauss is betting that if you like what’s on the outside, you’ll love what’s on the inside. Karl Strauss Brewing Company is celebrating their 20th Anniversary with the debut of completely redesigned packaging to showcase their locally brewed and bottled beer.  With the completion of their new brewery expansion and bottling line, the company felt the time was right to release new packaging that better reflected the pioneering spirit of San Diego’s first craft beer company.

The new packaging takes the familiar images San Diego has come to know—the Red Trolley, the woodie car—and gives them new life with a sketched art look and subdued colors, on natural looking packaging.  Karl Strauss went with the natural background, rather than the glossy/slick look, to stand apart from the big guys and stay authentic to who they are as a local San Diego brewery.  They used recycled materials wherever they could, including six pack carriers that are made from 100% recycled paper.  Even the design is more environmentally friendly using much less ink than traditional beer packaging.  They had bold ideas of what they wanted their packaging to be and are very happy with how it all turned out.

The new designs were done all in house and feature more information about the beer.  Delivered with a sense of humor, Karl Strauss demonstrates they know their beer, but aren’t afraid to have a little fun—after all, it’s beer!

Another major change to the company’s packaging includes a new pry-off cap.  The oxygen-absorbing, pry-off bottle caps help keep the beer fresher longer, and that means better tasting beer. And with all that goes into making a great beer, Karl Strauss believes in doing everything they can to keep it tasting that way.

All bottles coming off the company’s new bottling line at the main brewery in Pacific Beach will feature the new packaging.  Six packs of Karl Strauss Amber Lager, Red Trolley Ale, Woodie Gold, and their latest release—Tower 10 IPA—are expected to hit shelves in supermarkets and liquor stores across Southern California in the first quarter of 2009.

About Karl Strauss Brewing Company

Two college grads, a 75-year-old master brewer, and a passion for beer… when Karl Strauss Brewing Company started brewing full-flavored, quality handcrafted beer in 1989, it was the first craft brewery to open in San Diego in more than 50 years. Today, you can enjoy our flagship beers, special releases, and seasonals at any of our six brewery restaurants or other fine drinking establishments throughout Southern California. For more information visit or call the brewery at (858) 273-2739.

About the Author

Publisher. Editor. Janitor.

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